Product Designer Talent Framework

This framework is designed to guide product designers in their career growth and development. It outlines the core competencies, skills, and responsibilities expected at each level of their career. For organizations looking to ProDevs for outsourcing or recruitment, this framework will provide clarity on the vetting process and the caliber of designers available at each level.

Career Levels

We have broken down the career levels of talents.

Junior Product Designer (Entry Level)

Professional Growth

Basic understanding of design principles and user experience.
Familiarity with design tools (e.g., Figma, Sketch, Adobe XD).
Ability to create simple wireframes and prototypes.
Focuses on learning and development through mentorship and feedback.

Key Deliverables

Works on well-defined tasks.
Assists in creating UI components and updating design systems.
Supports usability testing and documentation.

Mid-Level Product Designer

Delivery

Intermediate knowledge of user research, interaction design, and visual design.
Proficient in creating user flows, wireframes, and interactive prototypes.
Ability to contribute to design systems and ensure consistency across products.
Actively participates in design critiques and implements feedback effectively.

Key Deliverables

Owns small-to-medium design projects.
Conducts usability testing and synthesizes findings.
Collaborates with cross-functional teams to deliver user-centered solutions.

Senior Product Designer

Ownership

Expert in user experience design and product thinking.
Able to lead design projects from concept to delivery.
Deep understanding of accessibility and inclusive design practices.
Guides and mentors junior designers.

Key Deliverables

Leads complex design initiatives.
Shapes product strategies through design research and insights.
Presents design solutions to stakeholders and advocates for user needs.

Principal Product Designer

Technical Leadership

Expertise in strategic design and product innovation.
Capable of influencing product roadmaps and company vision.
Strong advocate for design best practices and continuous improvement.
Leads design systems and ensures their scalability.

Key Deliverables

Defines and implements design standards and guidelines.
Collaborates with leadership to align design and business goals.
Drives innovation through research and experimentation.

Design Levels

We have broken down how our design levels work.

Design level 1

Knowledge & Experience

  • Familiar with basic design principles and tools.
  • Can perform basic design tasks with guidance.
  • Understands the importance of user feedback in the design process.

Team Capability (Tested by ProDevs)

  • Completes well-defined design tasks effectively.
  • Communicates project status clearly.
  • Takes ownership of learning and development.

Design level 2

Knowledge & Experience (Portfolio)

  • Capable of contributing to design projects independently.
  • Understands core design systems and standards.
  • Shows general understanding of user research methodologies.

Team Capability (Tested by ProDevs)

  • Seeks feedback and improves design iterations.
  • Balances creativity with practical constraints.
  • Defines and hits design milestones.

Design level 3

Knowledge & Experience

  • Proficient in design tools and frameworks.
  • Capable of owning end-to-end design projects.
  • Understands core design patterns and how to apply them.
  • Familiar with accessibility guidelines and best practices.

Team Capability (Tested by ProDevs)

  • Communicates design decisions clearly.
  • Proactively identifies design issues and suggests solutions.
  • Aligns design work with business objectives.

Design level 4

Knowledge & Experience

  • Strong command of design tools and systems.
  • Can optimize design processes for efficiency.
  • Deep understanding of visual hierarchy, typography, and color theory.

Team Capability (Tested by ProDevs)

  • Translates ideas into clear, executable design solutions.
  • Communicates with non-design stakeholders effectively.
  • Identifies patterns and processes to improve design quality.

Design level 5

Knowledge & Experience

  • Expert-level understanding of design systems.
  • Strong working knowledge of responsive and adaptive design.
  • Capable of creating scalable design solutions for complex problems.

Team Capability (Tested by ProDevs)

  • Recognizes and communicates key design risks.
  • Manages dependencies between design and other teams.
  • Builds and promotes a culture of continuous improvement.

Design level 6

Knowledge & Experience

  • Deep knowledge of human-centered design principles.
  • Expert in solving for optimization at both micro and macro levels.
  • Capable of making strategic design decisions.

Team Capability (Tested by ProDevs)

  • Provides mentorship to junior designers.
  • Leads design workshops and ideation sessions.
  • Promotes a culture of innovation and experimentation within the team.

This framework is a living document and will evolve as we continue to learn and adapt to the changing needs of the design industry.

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