“Becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.”

— Michelle Obama, from Becoming

I remembered growing up in a community where technological advancement was seen as a luxury. My Mum would always remind us of how a “washing machine” is for lazy people. So I laughed during my last visit home when my Mum dumped her clothes in the washing machine, and with a few flicking of buttons, she had her clothes squeaky clean. I reminded her of how she used to say that washing machines are for lazy people — one she grudgingly denied.

Growth is one of the most important goals for any business leader — any human in fact — and whether you’re the CEO of a local business or the CEO of a global corporation, it’s safe to say that your initiatives revolve around expanding your company. Of course, you can take your company’s growth in a variety of directions. Still, first, you must have a solid growth strategy, one that will not only help you succeed but also scale your operation and keep personnel productive throughout times of expansion. Technology — is at the heart of this plan, as you might have guessed.

Here are three keys to boosting your business strategy through Technology.

Use Social Media to Grow your Digital Presence

Digital marketing should be at the top of your growth strategy since it can be one of your most effective long-term growth strategies, especially now that more people have access to digital information than ever before. In addition, as the globe becomes more connected to the web and other devices via IoT apps, you have a unique opportunity to attract the attention of a global audience and quickly transform your company into a worldwide brand.

Use Cloud Computing in Your Favor

Even though cloud computing has been around for a while, business leaders are only now seeing the long-term benefits and possibilities of moving their operations to the cloud. So it’s only natural that businesses are increasingly migrating to a digital platform, given the benefits of cloud computing, including enhanced cybersecurity and increased operational efficiency across the board.

For Success, Use Big Data Analytics

Finally, relevant and verifiable data must support your growth strategy, which necessitates big data analytics. With so much data floating around the internet these days, the only way to do it efficiently is to combine big data analytics with artificial intelligence to collect and collate massive amounts of data without wasting time or money. Then, when you have the correct data, you can quickly adjust your strategy, tactics, and overall approach.

Technology propels the corporate world ahead, and embracing digital transformation is essential if you want to prosper in the long run. So incorporate these technologies and solutions into your business’s growth strategy for 2021 and beyond.

Can ProDevs Assist?
Yes! You can recruit enthusiastic tech experts at ProDevs who are well-versed in the most widely used technology. We have a large pool of qualified tech talents that can quickly launch tech products while maintaining the highest level of quality.

On prodevs.io, you can also register as a “Tech talent.” We’ve developed tools and methods to help African tech talent work more efficiently while scaling smartly with a high-performing remote team. To join the extraordinaire team of tech talents, click here.